The Importance of Tracking Your Progress As A Real Estate Agent

If you want to achieve success in any area of your life, setting goals is critical. Without goals, you have no point of reference to see if you’re progressing or if you need to alter course. Real estate goals, especially, are so important to the success of your business. The good news is, real estate goals are easy to measure and keep track of. In this article we’ll cover how to use goals, tools, and reward systems to track your progress as a real estate agent.

Setting SMART Goals

You’ve probably heard of S-M-A-R-T goals, an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-Based. This is a mnemonic device that is very effective when creating goals for yourself and your business.

  • Specific – Make sure your goals are specific, not general. Without specificity, your goal will be too vague to fully achieve.
  • Measurable – Along with being specific, your goals need to be measurable. If not measurable, you will never know if you’ve achieved the goal.
  • Attainable – It’s important to have attainable, realistic goals. Some may make the mistake of dreaming too big and their goals become out of reach. Decide what is challenging yet still achievable for you and your business.
  • Relevant – Ask yourself: is this goal relevant to my overall mission? Will accomplishing this goal help lead you where you want to be?
  • Time-Based – Place a time restraint on your goal to motivate you. Whether it be a week or a year, your goals need to have time limits.

Using the Right Tools

As vital as the right goals are, so are the right tools when it comes to tracking your progress. Pen and paper may not be as effective as some online software when it comes to calculating your earnings. Some apps will be available on your computer and on your phone so it’s easy to access and update from anywhere. Try asking for software recommendations from other real estate agents and researching them for yourself to find the right fit for you.

Reward Yourself

Like any goal, it can be easy to become discouraged by slow progress. That’s why it’s imperative to reward yourself, especially for the more difficult goals. Incentive prizes can be a fun way to motivate yourself or your team, even when reaching the small goals on the road to the main goal. It’s all about finding what works for you and your team when it comes to motivating one another.

Are you ready to propel yourself and your business forward?

Is your real estate business struggling? Are you a new real estate agent who needs help reaching their goals? Learning to track your progress will transform you and your business.

We would love to help you on your road to success. Give us a call at (574) 551-0316 or visit the contact page to learn more about our Post-Licensing and continuing education programs. If you’re considering real estate as a new career, learn about our Pre-Licensing courses here.

Edd Habegger