Injecting Your Personality Into Your Job

In a world of authenticity and transparency, it’s crucial to be yourself not only at home but also at work. The real estate industry is no exception. As a real estate agent, you are your business which means people want to know the real you. Whether it be posting on social media or talking with clients, injecting your personality into your real estate job will only propel you forward.

In the Field

As a real estate agent you’ll communicate with your clients daily, either over the phone or in person, so your personality will always be on display. To form a genuine connection with your clients and gain their trust, it’s important to be yourself. Joke with your clients, listen to them and relate to their stories using your own experiences. This shows both new and current clients you are truly interested in what they want and they’ll appreciate your ability to open up to them.

On Social Media

With the increasing popularity of social media marketing, more and more real estate agents are using this tool to connect with their clients. Using social media platforms like Facebook, Instagram, Pinterest, and even TikTok have been proven effective in boosting engagement with existing clients and prospective clients. It’s an easy way to share more about yourself and let your personality shine. Posting photos, videos, and responding to comments are all ways you can interact with your followers and show your personality through social media.

Best Personality Traits to Have as a Real Estate Agent:

  • Honest
  • Likable
  • Love to Learn
  • Detail-Oriented
  • Determined
  • Tech-Savvy
  • Self-Motivated

There are many characteristics that will help you as a real estate agent that aren’t on this list. As long as you are enthusiastic about your job and use your personality to your advantage, you’ll be a successful real estate agent!

Need advice as a real estate novice?

Our team of experienced real estate agents are here to help! We understand how overwhelming it can be when you are first starting out as a real estate agent or are simply beginning the process. At the Beer School of Real Estate, we offer online courses for both pre-licensing and post-licensing.

Please call us at (574) 551-0316 or visit the contact page to talk to one of our team members today!