Real estate, like any other business, isn’t a one size fits all market. If you try to appeal to everyone, you may end up not appealing to anyone. That is why it’s important to find your niche in the real estate market. Whether it be a certain demographic, location, social class, or type of home, finding your real estate niche market is imperative to your success. Read through our helpful tips below as you pinpoint your real estate niche.
Focus on a local demographic
No matter where you live, there will always be different demographics represented. For example, you could focus your energies on a demographic such as a certain age group (Boomers, Millennials, etc). You could even choose to serve an underrepresented minority group such as specific cultures or community groups.
Set your sights on a particular location
An easy way to stand out is by narrowing the geographical area you serve. Instead of marketing yourself to an entire city, try picking one area and focusing your efforts there. Once you make your name known in that location, the more referrals you will receive. It’s easier to become a top agent in a small section of a city rather than the city itself.
Use your network(s)
Consider the groups you’re already plugged into a preexisting niche. The church you attend, the organization you volunteer with, the PTA at your child’s school…all of these can benefit your real estate business. The relationships made through these organizations will only lead to more connections and more referrals.
Center on what you love
Every real estate agent has a specific type of client, type of home, maybe even a specific part of real estate that they are passionate about. Whatever aspect of real estate you are passionate about is what you should be focusing on.
Clients can tell whether or not you love what you do. Your love for real estate is translated through your actions, your words, your interactions with your clients. It’s much easier to be genuine when there is passion behind what you say and do.
Professional designations set you apart
Believe it or not, you can obtain professional designations for real estate niche markets. Here are some examples of popular real estate niche designations and certifications:
- Seniors Real Estate Specialist® / SRES®
- Accredited Land Consultant / ALC
- Certified International Property Specialist / CIPS
- NAR’s Green Designation / GREEN
- At Home With Diversity® / AHWD
See Full List Here
Why should you find a real estate niche?
There are many reasons why finding a real estate niche is important:
- Less competition
- You know who your ideal client is
- Easier marketing
- More value as a specialist
- Knowledge in your industry
- Ranking on search engines is easier
Still finding your niche or just starting your real estate career?
Simply give us a call at (574) 551-0316 or visit the contact page on our website to reach out to us. We’d love to answer any questions you have about the real estate industry or finding your niche in this wide world or real estate.