Communication is the key to success for any business, but especially when it comes to real estate. Real estate agents must know how to communicate and when to communicate during the home buying or selling process. Buying a home is a major decision for anyone because it affects every aspect of their life. When hundreds of thousands of dollars are on the line, people want to be involved in the process and know what’s going on. If a real estate agent fails to communicate with their clients, it can be consequential.
So how do you avoid communication gaps with your customers? Read our advice below.
In the real estate industry, it’s essential to be proactive when it comes to communicating with your clients. Your customers have chosen you to guide them through the home buying and/or selling process so they will be looking to you for information.
Naturally, your clients will be anxious to receive any updates from you, as buying and selling a home is a big deal. They may even be impatient when it comes to waiting for answers to phone calls or texts. This is why being proactive is so important. You want to send them new information as soon as you receive it or else they’ll reach out to you, which means you’ve taken too long.
Don’t be afraid to repeat yourself when it comes to the details. You may feel like you’re being overly repetitive but even the smallest details matter when it comes to real estate. Something as simple as taking notes during a phone call and sending it to the client after will show you are respecting their time and giving them your full attention.
Along with communication, confidence is key in the real estate business. Your clients trust that you know all the ins and outs of the buying/selling process so they will expect you to have the answers. And guess what – you do know all the answers! Be confident in yourself and they will be confident in you, too.
If you’ve been in the real estate game for a while and are having trouble communicating effectively with all of your clients, it may be time to hire help. Hiring an assistant or VA to respond to client emails and manage other tasks can take a load off your plate and help your business grow.
Is your communication lacking?
If you are failing to effectively communicate with your clients, it may serve you well to take our post licensing course. We teach you how to market yourself in order to gain more customers and how to continue growing your business.
Please call us at (574) 551-0316 or visit the contact page on our website to reach out to us about upcoming classes. We are happy to answer any questions you may have!